Supersport is doing a great deal to promote and support African football, particularly through its expanding television coverage of domestic football leagues across the continent. It goes without saying that television is the most powerful tool to promote the business of sport. Football without television is like tea without sugar. At the same time, Supersport transmits matches of the English Premiership league, EPL, with devastating effect on the followership of local domestic leagues. Most stadia around the continent these days have the same characteristic – bare stadia terraces during local league matches. Except, perhaps, in South Africa, every where else on the continent the situation is the same – empty seats, sparse crowds and poor fields.